A new kind of property
management company

Management Team

Michael S. Goldstein CHA - President & CEO, The Packard Companies

Michael has more than 35 years’ experience managing income property including; hotels, restaurants, multi-family residences, community associations and commercial properties. His experience in hotel development is extensive, having worked on new construction and renovations, franchise negotiations and brokerage. Prior to Packard he was the principal task force member for the repositioning of distressed properties for institutional lenders and numerous receivership assets. His diverse background includes portfolio management of most major franchised hotels including; Hilton, Marriott, Starwood, IHG, Carlson, Choice and Wyndham.
As the CEO and Principal, Michael is responsible for Packard’s business development, real estate and consulting services and is involved with the daily management activities of all properties. Michael is a graduate of La Salle University with a Bachelor’s degree in Hotel and Restaurant Management. He is a member of the American Hotel and Lodging Association and California Hotel Association and is a licensed real estate agent in the state of California.

Don Kerl - Executive Vice President, Packard Management Group

Don has more than 30 years of combined senior level experience in commercial property and homeowner management and accounting. He was previously at a national HOA management firm where he held several positions in both accounting and operations on a regional capacity, overseeing a portfolio of managers and their properties. Prior to that, Don was the CFO for a privately owned executive suite firm. His extensive background in operations and accounting has led Don to hold several key senior executive level positions.

As the Executive Vice President at Packard, Don oversees the Packard Management Group, the homeowner’s association division. Don studied at San Diego State and National University with completed coursework in Business Administration and Accounting & Finance.

Ruby Gurrola - Vice President of Human Resources, The Packard Companies

Ruby has more than 12 years of combined human resources and managerial experience in the hospitality, retail and post-secondary education fields.

Ruby plays a key role in integrating the most current human resource concepts, practices and procedures with the strategic goals and initiatives of the company. Ruby provides invaluable services to both the company and its team members by implementing effective training and development, efficient processes and enforcing legal compliance with applicable labor laws. Ruby has her Bachelor's degree in International Business from San Diego State University and her Master's in Business Administration with an emphasis in Human Resources from National University.  Ruby is a member of the Society for Human Resource Management.


Carolyn Ruiz - Director of Accounting, Packard Management Group

Carolyn is a 14 years veteran in the accounting field with more than 10 years of experience in community association management. She also has expertise in supervising accounts payable, accounts receivables and escrow departments. In addition, she brings to the company 2 years of experience in construction management; where she assisted in budgeting and forecasting for apartment communities. 

At Packard Management Group, Carolyn is responsible for all aspects of accounting and financial analysis for all community associations. She is also responsible for developing procedures to improve the company’s efficiency in servicing our clients, as well as over- seeing training to ensure productivity and effectiveness. Additionally, she successfully led a major software conversion for both the accounting and management team. 
Carolyn earned her Bachelor’s Degree from University of California, Irvine.