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Sales & Marketing

The PHM corporate Sales and Marketing team develops and supports the unique direct sales and marketing efforts of each client hotel with the goal of driving revenue and exceeding sales goals. Their capabilities include:

  • Lead generation with National Accounts in coordination with our Brands
  • Strategic sales goal planning by market segmentation
  • Launching and overseeing e-Commerce including SEO, PPC campaigns and web content
  • Monthly review of Hotelligence, STR, Sales Strategy and Productivity Reports
  • Sales and Marketing Owner Report Generation including eCommerce Statistics, Weekly Sales Summary and Pace Report
  • Coordination of Sales Blitz's, National Sales appointments, calls and participation per brand
  • Complete comprehensive annual sales and marketing planning
  • Developing cost-effective advertising, collateral materials, promotions and public relations
  • Launching E-commerce programs, including SEO, PPC campaigns and Web site design
  • Franchise integration sales training