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Management Team

Michael S. Goldstein CHA - President & CEO, The Packard Companies

Michael has more than 35 years’ experience managing income property including; hotels, restaurants, multi-family residences, community associations and commercial properties. His experience in hotel development is extensive, having worked on new construction and renovations, franchise negotiations and brokerage. Prior to Packard he was the principal task force member for the repositioning of distressed properties for institutional lenders and numerous receivership assets. His diverse background includes portfolio management of most major franchised hotels including; Hilton, Marriott, Starwood, IHG, Carlson, Choice and Wyndham.
 
As the CEO and Principal, Michael is responsible for Packard’s business development, real estate and consulting services and is involved with the daily management activities of all properties. Michael is a graduate of La Salle University with a Bachelor’s degree in Hotel and Restaurant Management. He is a member of the American Hotel and Lodging Association and California Hotel Association and is a licensed real estate agent in the state of California.
 

Steve L. Carr

Steve L. Carr - Chief Financial Officer, The Packard Companies

Steven has worked within the hotel industry for over 30 years. He served as a Corporate Controller in the construction and timeshare industries and as on-site Controller for full service hotels. Steven contributes to multiple departments, including Human Resources, Cash Management, Due Diligence, Financial Projections, Forecasts and Construction Management.
 
Primarily, Steven oversees financial management and accounting for hotels, HOAs and construction projects. Steven graduated from San Diego State University with a degree in Finance and later earned his Master’s in Business Administration at National University. He is also a California General Contractor and former President of the Hospitality Financial and Technical Professionals, San Diego Chapter.
 

Ruby Gurrola - Vice President of Human Resources, The Packard Companies

Ruby has more than 12 years of combined human resources and managerial experience in the hospitality, retail and post-secondary education fields.

Ruby plays a key role in integrating the most current human resource concepts, practices and procedures with the strategic goals and initiatives of the company. Ruby provides invaluable services to both the company and its team members by implementing effective training and development, efficient processes and enforcing legal compliance with applicable labor laws. Ruby has her Bachelor's degree in International Business from San Diego State University and her Master's in Business Administration with an emphasis in Human Resources from National University.  Ruby is a member of the Society for Human Resource Management.


 

Alethea Kessler - Vice President of Sales and Marketing, Packard Hospitality Management

Alethea has over 17 years of Sales and Marketing experience at brands including Hilton, Marriott Starwood, Ritz-Carlton and independent properties. Alethea recently returned to Packard after a short leave to work for Marriott and TravelClick.  Before originally joining Packard in 2008, Alethea was the Area Director of Business Travel for Manhattan Hilton properties overseeing the Doubletree Times Square, Doubletree Metropolitan, Embassy Suites Hotel NYC, Hampton and Hilton Garden Inn Times Square. Prior to this, Alethea was the Director of Sales and Marketing at the Embassy Suites New York City. 

Alethea's primary responsibility at Packard is to strategically support and develop the direct sales effort for all hotels in the Packard portfolio by monitoring sales and marketing initiatives. She also oversees the marketing efforts for The Packard Companies. Alethea has a Bachelor's degree in Communications/Advertising and Public Relations from Penn State University. Alethea also received sales excellence and leadership awards from Ritz-Carlton, Hilton Hotels and Embassy Suites.
 

Alan Gaswirth - Vice President of Accounting, Packard Hospitality Management

Alan is a 30 year veteran of hospitality industry accounting for both hotels and restaurants. Before joining Packard, he spent 6 years as Director of Accounting for Sunstone Hotel Investors.  Alan also served as Controller for Le Meridien Coronado and spent 6 years as a Regional Controller for Planet Hollywood Restaurants. 

Alan works with hotel staff and our corporate accounting team to maximize transparency and productive communication between Packard, our properties, and the property ownership. Alan’s primary role is to ensure that all eyes are continually reviewing data for accuracy and timeliness. 
Alan has a Master’s in Business Administration with emphasis in Finance from San Diego State University and is a California Licensed Certified Public Accountant.

 
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Jeremy Pinkerton

Jeremy Pinkerton - Vice President of Revenue Management, Packard Hospitality Management

Jeremy has over 16 years of revenue management experience at brands including: The Waldorf-Astoria, Hilton, Doubletree, and Westin. Before joining PHM, Jeremy was the Director of Revenue Management at the Westin New York at Times Square. Her previous experience includes revenue management execution and strategy for room revenue, food outlets, and catering revenue streams. Jeremy was a Rising Star Award recipient from Oklahoma State University in 2007. Jeremy also received revenue management awards for the annual #1 Revenue Management Team Scorecard for Hilton Hotels 2005 and the Waldorf-Astoria Team Impact Award 2007.
 
Jeremy's primary role at Packard is the development and oversight of all revenue generating initiatives and strategies for the properties. Jeremy has a Bachelor of Science Degree in Hotel Restaurant Administration from Oklahoma State University as well as a Master’s in Business Administration from Metropolitan College of New York including a Study Abroad Management Program in Europe.

Barry Goldberg - Vice President of Food & Beverage, Packard Hospitality Management

Barry’s entire career has been in the hospitality industry, primarily in all aspects of food and beverage. Before joining Packard, Barry held positions such as VP of Operations, Joint Venture Partner and Owner Operator in all types of hospitality environments. He has directed openings of newly built and renovated restaurants and lounges, operating multiple outlets both freestanding and hotel-integrated, in a variety of diverse markets. 

Barry’s primary role at Packard is to lead the Food and Beverage department through strategic planning of goals and objectives, achieve targeted results, and maximize profits. His objective is to surpass sales and profitability expectations through his strong leadership and the development and implementation of winning strategies. Barry holds a degree in Hotel Technology from the State University of New York and has a Certificate in Hotel Technology from Bournemouth, England through a student exchange program.
 

Lacey Lamm - Regional Vice President of Operations, Packard Hospitality Management

Lacey offers over 17 years of progressive hotel management experience.  She has a proven record for developing and implementing strategic platforms to build business and boost profits in a fast-paced and results-driven arena. Lacey prior experience led her to oversee operations of every type of hotel from select-service to full-service, multi-property, and mixed use complexes.
 
Lacey’s primary role is to oversee all aspects of hotel operations including: developing management controls, maintaining brand standards, leading the budget process, implementing audit controls, fire and life safety, and assuring profitability.  She uses her specialized expertise in turning around under-performing operations by strategically integrating the right people, operations and marketing programs to maximize market share in competitive markets. Lacey studied at Oklahoma State University.  She was the first woman to serve as Chairperson of the Oklahoma Hotel & Lodging Association and also served President of the Tulsa Hotel & Lodging Association.

Jarel Wisinski - Regional VP of Operations, Packard Hospitality Management

Jarel has over 15 years of experience in the hospitality industry. He began operating independent and franchised restaurant locations and later served as General Manager for a highly profitable hotel in the Packard portfolio.  Jarel also held the position of Corporate Director of Food and Beverage for Packard and focused on driving top line revenues, increasing food and service quality, and implementing cost control systems. Jarel moved to our Operational Task Force team in 2013, managing select-service hotel brands throughout the United States. 

As Regional V.P. of Operations, Jarel oversees all aspects of hotel operations including: developing management controls, maintaining brand standards, administering budgets, implementing audit controls, fire & life safety, and assuring profitability. Jarel holds a degree in Operational Management from Clemson University.
 

Tom Freeley

Tom Freeley, CCAM, AMS - Executive Vice President, Packard Management Group

Tom Freeley is a seasoned professional with more than 20 years of experience in commercial, condominium and homeowner association management. Tom is also an experienced veteran in customer service, managing and leading management teams in high-end luxury associations.
 
Tom has extensive hands-on experience in leading the management of commercial and apartment assets, the small to extra-large homeowner associations and luxury high-rise condominiums. His industry experience includes CEO positions for management firms, Senior High-Rise Manager for luxury high-rise bay-front condominiums in San Diego and on the east coast, Executive Director of a large master planned community association set on 4,700 acres with 7,600 units and roughly 30,000 residents. Tom has held leadership roles on several industry boards of directors and legislative committees, including Community Associations Institute (CAI), and the Institute of Real Estate Management (IREM).
 
 

Don Kerl - Vice President of Accounting, Packard Management Group

Don has more than 30 years of combined senior level experience in commercial and property accounting. He was previously at a national HOA management firm where he held several positions in both accounting and operations on a regional capacity, overseeing a portfolio of managers and their properties. Prior to that, Don was the CFO for a privately owned executive suite firm. His extensive background in operations and accounting has led Don to hold several key senior executive level accounting positions.

As the Vice President of Accounting at Packard, Don oversees the financial management and accounting for all commercial and residential properties for all properties we manage. Don studied at San Diego State University, with completed coursework in Business Ad- ministration, Accounting & Finance.

 

Carolyn Ruiz - Director of Accounting, Packard Management Group

Carolyn is a 14 years veteran in the accounting field with more than 10 years of experience in community association management. She also has expertise in supervising accounts payable, accounts receivables and escrow departments. In addition, she brings to the company 2 years of experience in construction management; where she assisted in budgeting and forecasting for apartment communities. 

At Packard Management Group, Carolyn is responsible for all aspects of accounting and financial analysis for all community associations. She is also responsible for developing procedures to improve the company’s efficiency in servicing our clients, as well as over- seeing training to ensure productivity and effectiveness. Additionally, she successfully led a major software conversion for both the accounting and management team. 
Carolyn earned her Bachelor’s Degree from University of California, Irvine.