Sales & Marketing

PHG collaborates with each hotel to create sales and marketing programs that drive revenue and REVPAR through increased market penetration at the highest possible yield. These marketing programs with corporate oversight include:

• Development of comprehensive Annual Sales and Marketing Plan
• Revenue management strategy development and implementation
• E-commerce programs, including SEO, PPC campaigns and Web site design
• Franchise integration sales training
• Evaluation of current target markets and guest history data
• Development of cost-effective advertising, collateral materials, promotions and public relations
• Ongoing direct sales strategic action planning